Weekly Assignment 3 · AI & Law Practice Management
Offline marketing
and the first customer.
Five ways I would build relationships in person, followed by the materials and tracking system to support them.
Deliverable one
Five offline marketing activities
Basketball
I would join a local basketball league or attend regular open runs. Basketball gives me a natural way to get to know people over time and build relationships that could lead to business or referrals.
Alumni networking events
I would attend Baylor and Texas A&M alumni events, particularly in Houston. I would get to know fellow alumni, learn about their businesses, and stay in touch with people whose work overlaps with my transactional interests.
Local business association meetings
I would attend local business association meetings to meet owners and learn about the issues they face. Participating consistently would help me build relationships with potential clients and referral sources.
Educational lunches for business owners
I would host small educational lunches on practical legal topics for business owners. These would give potential clients a chance to ask questions and become familiar with the type of work I do.
In person AI build sessions
I would participate in in-person AI build sessions and hackathons. My interest in building software gives me a natural way to connect with developers and founders whose growing businesses may eventually need transactional legal services.
Deliverable two
From AI Demo to Actual Business
A lunch seminar for developers and founders turning AI projects into businesses.
The outline
- Starting the company
Choosing a business structure and separating the business from your personal affairs.
- Working with cofounders
Establishing ownership, responsibilities, and what happens if someone leaves.
- Knowing what you own
Sorting out rights to code, data, and work contributed by teammates or contractors.
- Signing your first customers
Understanding the key terms in customer agreements, including payment, deliverables, and liability.
- Preparing to grow
Keeping records and agreements organized for future investors or a sale.
- Questions and discussion
Applying these topics to projects attendees are building.
View the image generation prompt
Use case: ads-marketing. Create one exceptional finished promotional flyer image for a hypothetical law firm's educational lunch seminar. Native portrait 8.5:11 page proportions, high resolution suitable for printing. Flat finished artwork, straight-on, full page with no surrounding tabletop, no mockup, no perspective distortion. This is the designed flyer itself. Brand: THE RICHTER FIRM, PLLC. Match its established visual language: warm ivory paper #f7f4ee, almost-black ink #1c1a17, restrained brass #b8922a, secondary warm gray #4a463f. Cormorant Garamond-style refined editorial serif for the wordmark and main headline, exceptionally legible Inter-style sans serif for secondary copy, a tiny restrained monospaced label if helpful. Small existing-style brand mark: a brass serif capital R centered inside a charcoal square with barely rounded corners. Do not invent a crest. The wordmark beside the mark says "The Richter Firm, PLLC". Audience: developers, AI builders, and early-stage founders turning a prototype into a company. Mood: intelligent, tangible, assured, modern, welcoming. Boutique transactional law meets an independent technology publication. The design should feel art-directed, beautifully typeset, visually striking and sophisticated, never like a generic Canva business template. Composition: generous print-safe margins, disciplined asymmetric editorial grid, distinct hierarchy, intentional whitespace. Main title is dominant, with carefully balanced line breaks: "From AI Demo" "to Actual" "Business" Make Business especially memorable through beautiful serif scale and spacing, with a restrained italic treatment on one phrase if it improves the composition. Avoid extremely thin hairline text. Introduce an original central/right-side conceptual illustration integrated with the typography, occupying about a third of the page: a small precise architectural construction of translucent smoke glass, solid charcoal, and brushed brass forms. An unfinished wireframe/prototype on one side becomes a coherent stable built structure on the other, suggesting a digital prototype becoming an organized company. Strong elegant physical geometry, subtle soft shadows on ivory, controlled detail, tiny brass construction lines. It is an abstract editorial still life, not an actual skyscraper, not a computer UI or diagram needing labels. Keep it out of the text areas. Let the headline remain unmistakably the focal point. Lower section: concise agenda in clean two-column typography with fine brass/gray rules, no rounded cards or pill-shaped boxes. A compact horizontal event information strip and quiet footer complete a polished printed handout. Every line must be readable, properly spelled, with sufficient contrast. No filler copy. Render ONLY the following exact human-facing text, each item once; capitalize and line-break intelligently: Brand: "The Richter Firm, PLLC" Small label: "A LUNCH SEMINAR FOR AI BUILDERS & FOUNDERS" Main title: "From AI Demo to Actual Business" Supporting copy: "The legal groundwork between your prototype and your first customer." Section label: "WHAT WE'LL COVER" Four agenda entries: "Starting the company" "Cofounders & ownership" "Rights to code & data" "Your first customer contracts" Event strip: "HOUSTON" "COMPLIMENTARY LUNCH + Q&A" "Date & venue to be announced" Closing line: "Bring your questions. Let's talk business." Footer website: "therichterfirm.com" Small but readable footer disclosure: "Class concept • Hypothetical firm and event" Do not add a date, address, QR code, signup URL, contact email, presenter credentials, legal promises, third-party AI logos, or any other wording. No gavels, justice scales, handshakes, robots, brains, circuit-board wallpaper, glowing neon, generic blue gradients, stock people, photos of law books, decorative badges, or excessive textures. No fake document mockup. Make the final image a complete, premium, coherent flyer with exceptional typography and impeccable spacing.Download the prompt in Word
Deliverable three
A reusable marketing prompt
Replace the bracketed fields for each new marketing piece.
Create [type of marketing material] for The Richter Firm, PLLC, aimed at [specific audience]. Practice focus: Transactional legal services for entrepreneurs, AI developers, and startup founders. Topic: [The business or legal issue this material should address.] Goal: [What the reader should do next—for example, attend a seminar or schedule an introductory conversation.] Main message: Explain why this issue matters to the reader’s business and how a transactional lawyer could help. Use concrete situations relevant to the audience. Voice: Clear, approachable, and professional. Use plain English. Avoid legal jargon, exaggerated claims, scare tactics, and generic sales language. Structure: Lead with a compelling headline, explain the practical benefit, and finish with one clear call to action. Keep the material appropriate for [format and length]. For visual materials: Use warm ivory, charcoal, and restrained brass accents. Pair elegant serif headlines with clean, readable body text. Favor generous spacing and a simple layout. Details to include: [Approved event information, contact details, website, or other facts.] Accuracy: Do not invent credentials, clients, results, testimonials, or event details. Flag missing information. Identify legal claims that need verification before publication. Class context: The Richter Firm is hypothetical. Label the finished material discreetly as a class concept.
Deliverable four
Tracking marketing returns
I would use the accompanying Excel workbook to track my five marketing activities. The Expenses sheet records each expense once, along with time spent. The Contacts sheet records potential clients, their primary source, next actions, follow-up dates, status, and fees collected. The Overview compares the activities and calculates marketing ROI as (fees collected minus marketing spend) divided by marketing spend. This measures cash marketing return before the costs of providing legal services; time is tracked separately. I would update the review date and records monthly, then use the prompt below with the summary and anonymized follow-up notes.
(Fees collected − marketing spend) ÷ marketing spend
Zero spending produces no percentage return. The workbook shows “n.a.” and tracks hours separately.
- Overview
- Compare spending, time, contacts, clients, and fees across the five activities.
- Expenses
- Record each cost once, including events that produce no contacts.
- Contacts
- Track next actions and due dates. Update the same row as a lead becomes a client.
The monthly AI review
Compare spending, time, contacts, clients, and fees across these five activities. Use only the figures supplied. Identify overdue follow-ups and suggest three practical next actions. Flag missing inputs and small sample sizes. Distinguish observations from hypotheses. Do not invent revenue or assume that attribution proves causation.
The workbook is a blank template. AI reviews are manual; there is no live AI connection.
Assignment files
The complete submission
The nine files included in the submitted ZIP. All supporting text documents are in Word format.